Nike becomes Chivas de Guadalajara exclusive kit supplier in multi-year deal

(AWP Alliance News) - Nike entered a multi-year partnership with Club Deportivo Guadalajara, known as Chivas de Guadalajara, becoming the Mexican football club's exclusive sports sponsor and supplier. The agreement covers match kits, training apparel, travel gear for the men's and women's teams, the youth academy, the club's esports team, and technical staff.

Chivas will debut Nike-branded uniforms on July 18 in the club's first men's Mexican league match of the season. Nike framed the deal as part of its strategy to expand football in Latin America, with a focus on innovation and growth in the women's game.

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Disclaimer: This news brief was created using generative artificial intelligence. Nike Inc. published the original content used to generate this news brief on July 01, 2026, and is solely responsible for the information contained therein.