WISeKey appoints Alexander Hirsch as group chief marketing officer

(AWP Alliance News) - WISeKey International Holding AG appointed Alexander Hirsch as group chief marketing officer on Aug. 21, 2026, tasking him with coordinating marketing, communications, brand positioning, and go-to-market execution across the group and key subsidiaries. Hirsch previously served as senior director of EMEA executive field marketing at Salesforce, leading executive marketing strategies and major partnership activations across Europe.

He earlier spent five years at the World Economic Forum in Geneva as head of marketing platforms, overseeing marketing for global leadership gatherings and digital engagement initiatives. The appointment comes as the group expands internationally in post-quantum cybersecurity, semiconductors, quantum technologies, satellite communications, and digital identity.

http://www.globenewswire.com/newsroom/news.html?d=1001258623

Disclaimer: This news brief was created using generative artificial intelligence. WISeKey International Holding AG published the original content used to generate this news brief via GlobeNewswire on August 21, 2026, and is solely responsible for the information contained therein.