U.S. Bancorp survey finds 44% of U.S. adults spend more on self-care, wellness

(AWP Alliance News) - U.S. consumers are cutting back on travel and luxury goods as larger financial goals take longer to reach, while 44% of adults are spending more on self-care and wellness. The shift reflects a preference for smaller indulgences that offer immediate satisfaction as finances become stretched.

Nearly half of Gen Z adults avoid checking their bank balances; one in four adults would need at least USD 10,000 in savings to avoid financial stress. Repeated discretionary purchases risk straining budgets when occasional treats become habitual or are financed through installments.

https://www.publicnow.com/view/5FF919447FBF2A009E356750BC0F311C11A2E243…

Disclaimer: This news brief was created using generative artificial intelligence. U.S. Bancorp published the original content used to generate this news brief on October 20, 2026, and is solely responsible for the information contained therein.