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Trade Desk teams with Skydance to offer HBO Max, discovery+ pause ads in Italy

13. Oct 2026

(AWP Alliance News) - Trade Desk expanded its connected TV offering in Italy through a partnership with Skydance to offer Pause Ads on HBO Max and discovery+. The format runs when viewers pause content, giving brands on-screen placement without interrupting programming.

The inventory will be sold via Programmatic Guaranteed through The Trade Desk platform. Skydance will offer the Pause Ads format in Italy exclusively through The Trade Desk at launch.

https://www.publicnow.com/view/25E319BBC021F7DF7BF02129F1D5DB327EB68723…

Disclaimer: This news brief was created using generative artificial intelligence. Trade Desk Inc. published the original content used to generate this news brief on October 13, 2026, and is solely responsible for the information contained therein.

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