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ServiceNow becomes Bundesliga official CRM partner

7. Oct 2026

(AWP Alliance News) - ServiceNow has been named the Bundesliga's Official CRM Partner, expanding an existing workflow partnership with the German soccer league. Bundesliga implemented ServiceNow Customer Service Management in August 2026 to consolidate fan support across seven digital channels onto a single platform.

Bundesliga reported 89% first-contact resolution for fan inquiries since the rollout. The league also reported fan case volumes fell by more than 50% in the first weeks of the season, citing automation and a centralized knowledge base.

https://www.businesswire.com/news/home/20261006022401/en/

Disclaimer: This news brief was created using generative artificial intelligence. ServiceNow Inc. published the original content used to generate this news brief via Business Wire on October 07, 2026, and is solely responsible for the information contained therein.

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