Salesforce Agrees to Acquire Cresta

Description

(AWP Alliance News) - Salesforce has signed a definitive agreement to acquire Cresta, a provider of AI voice agents for customer service. The deal will integrate Cresta's voice agents and real-time conversation intelligence with Service Cloud to connect customer interactions with customer records and service workflows.

Cresta will continue supporting its customers' existing contact center and telephony platforms following completion. The transaction is expected to close in the first quarter of fiscal 2028, subject to customary closing conditions.

https://www.publicnow.com/view/8F2315EC3D5C5B78505AE0B82851AA2E04E136B4…

Disclaimer: This news brief was created using generative artificial intelligence. Salesforce Inc. published the original content used to generate this news brief on November 02, 2026, and is solely responsible for the information contained therein.