Salesforce to acquire AI-voice platform Cresta

(AWP Alliance News) - Salesforce.com Inc - San Francisco, California-based enterprise software company - Says it will acquire Cresta Intelligence Inc. Cresta is a Sunnyvale, California-based artificial intelligence company. Salesforce says it will integrate Cresta's voice-first operating system into its products. The platform uses AI agents to solve complex customer calls in real time. Says the deal is expected to close in the first quarter of financial year 2028. It does not disclose financial details.

Kishan Chetan, executive vice president and general manager of Agentforce and Service Cloud at Salesforce, said: "Voice is where service is hardest to get right, and where it matters most to customers. Cresta has built voice agents that handle complex, high-volume calls for some of the world's largest brands. As more service is resolved in the conversation itself, together we'll bring the customer, the conversation and the outcome into one place."

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By Harvey Dorset, Alliance News reporter

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