Partners Group enters exclusive talks to acquire natural beauty brand Aroma-Zone from Eurazeo

(AWP Alliance News) - Partners Group has entered exclusive talks to acquire a majority stake in natural beauty and wellness brand Aroma-Zone from Eurazeo, which will retain a significant minority holding. Aroma-Zone has tripled revenue since 2021, posting 36% CAGR over the past four years, while expanding its active customer base to more than 5 million.

Partners Group plans to scale the business internationally, focusing on wider product availability, product innovation, and faster expansion in existing and new markets. The deal would be executed through Partners Group's direct private equity program.

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Disclaimer: This news brief was created using generative artificial intelligence. Partners Group Holding AG published the original content used to generate this news brief via EQS News on August 06, 2026, and is solely responsible for the information contained therein.