Goldman Sachs Sees Luxury Goods Sales Momentum Picking Up Soon

(AWP Alliance News) - Goldman Sachs Research expects luxury goods sales momentum to pick up soon, with valuations alone unlikely to drive investor decisions. Excessive price increases and limited innovation have weighed on demand, with high-end brands raising prices by an estimated 60% between mid-2019 and mid-2026. New creative leadership could help revive consumer interest, though shoppers typically need three to four collections to recognize changes.

US demand has strengthened since the pandemic, prompting more store openings in a market the research still considers underpenetrated. The luxury companies covered have averaged 6% annual revenue growth over the past 25 years, with current sales exceeding the level implied by that growth rate since 2019.

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Disclaimer: This news brief was created using generative artificial intelligence. The Goldman Sachs Group Inc. published the original content used to generate this news brief on October 22, 2026, and is solely responsible for the information contained therein.