Estée Lauder partners with Profound to track and boost brand visibility on generative AI platforms

(AWP Alliance News) - The Estée Lauder Companies entered a global strategic partnership with AI marketing platform Profound to track and improve how its brands are represented across generative AI services such as ChatGPT and Gemini. The deal gives the group a unified view of AI-driven recommendations across its portfolio, supporting Generative Engine Optimization across markets.

Estée Lauder plans to use Profound's tools to optimize digital content at scale to improve the visibility and accuracy of product information surfaced by AI systems. The company said it is the first prestige beauty group to deploy Profound globally across its full brand portfolio.

https://www.businesswire.com/news/home/20260913741575/en/

Disclaimer: This news brief was created using generative artificial intelligence. The Estée Lauder Companies Inc. published the original content used to generate this news brief via Business Wire on September 14, 2026, and is solely responsible for the information contained therein.