Citi agrees to buy rewards platform Kard Financial

(AWP Alliance News) - Citigroup has agreed to acquire Kard Financial, a commerce media and rewards platform used by banks and fintechs to deliver personalized, merchant-funded offers based on verified transaction data. The deal is intended to expand Citi's customer engagement and commerce media capabilities across its US consumer cards business.

Citi plans to combine its scale and payments network with Kard's technology, machine-learning personalization, and merchant relationships to deepen its commerce ecosystem. Financial terms were not disclosed, and Citi said the transaction is not material to its results.

Closing is subject to customary conditions.

https://www.businesswire.com/news/home/20260813060478/en/

Disclaimer: This news brief was created using generative artificial intelligence. Citigroup Inc. published the original content used to generate this news brief via Business Wire on August 13, 2026, and is solely responsible for the information contained therein.