Alcon launches Systane PRO Preservative-Free dry eye drops in Canada

(AWP Alliance News) - Alcon AG launched Systane PRO Preservative-Free in Canada, expanding its flagship Systane franchise in a large and growing dry-eye market. The company is positioning the product as its longest-lasting option in the Systane portfolio, aiming to differentiate in a crowded over-the-counter eye-care category.

The rollout targets broader share capture in consumer eye drops by leveraging Systane's status as the top global artificial-tears brand. Management framed the launch as part of a strategy to raise the bar in dry-eye relief and support sustained demand tied to aging, environmental exposure, and heavy screen use.

https://www.businesswire.com/news/home/20260928269219/en/

Disclaimer: This news brief was created using generative artificial intelligence. Alcon AG published the original content used to generate this news brief via Business Wire on September 28, 2026, and is solely responsible for the information contained therein.