Adobe Expands NVIDIA Partnership to Accelerate AI-Powered Creative Tools

(AWP Alliance News) - Adobe expanded its partnership with NVIDIA to accelerate AI-powered creative tools, cloud video processing and personalized customer interactions. Optimization for NVIDIA's RTX Spark delivers up to twice the performance in Photoshop, Premiere and Substance 3D. Early results from selected Frame.io workloads show approximately five times faster embedding generation, a four- to fivefold improvement in P95 processing latency and an approximately 80% smaller search proxy.

Brand Concierge optimized with NVIDIA's Nemotron open models will be available to enterprise customers later this year. NVIDIA also selected Brand Concierge to power personalized customer interactions on its website.

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Disclaimer: This news brief was created using generative artificial intelligence. Adobe Inc. published the original content used to generate this news brief via Business Wire on October 15, 2026, and is solely responsible for the information contained therein.