Adobe expands deal with Nvidia for AI-powered flagship tools

2 hours ago

(AWP Alliance News) - Adobe Inc - San Jose, California-based design software company - Says it has expanded its collaboration with Santa Clara, California-based chipmaker Nvidia Corp to optimise its flagship tools such as Photoshop, Premiere and Substance 3D. Says the collaboration is to deliver faster artificial intelligence-powered creation, production and personalisation. Says this expands on an initial collaboration agreed in March.

Deepa Subramaniam, vice president Product Marketing, Creative Professionals, Adobe, says: "Creative workflows are more multimodal than ever, with many projects spanning images, video, audio, motion and 3D, making performance critical to helping creatives stay focused on their ideas and craft. By partnering with Nvidia to optimize Photoshop, Premiere and Substance 3D for RTX Spark and accelerating Frame.io in the cloud, we're delivering the performance creatives need to bring their ideas to life."

Adobe current stock price: USD251.67

12-month change: down 24%

Nvidia current stock price: USD217.23

12-month change: up 21%

By Harvey Dorset, Alliance News reporter

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