Do I need to protect my logo, trade marks, designs, etc.?

Depending on your business model and activities, it may be advisable to protect trade marks, logos, patents and designs. Innovative companies are not only sought after on the market: they also attract the interest of their competitors. Moreover, potential investors often want to know whether a start-up has any intellectual property rights.

Our tip: Find our more at the Swiss Federal Institute of Intellectual Property. Your company's name doesn't need additional protection if it operates mainly in Switzerland. For each new entry, the commercial registry in question checks whether the name is already taken. You can approach various hosting providers to protect or reserve domain names.